SearchCap: comScore Search Share, Google Search Console Data & Search Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
  Feb 18, 2016 by Ginny Marvin

  Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.

• Tell Google Why You Want More Than 90 Days Of Search Analytics Data
  Feb 18, 2016 by Barry Schwartz

  Despite having a way to export your Search Console data and the Search Analytics API, Google wants to know why you want more data directly in the Search Console.

• Search Agency Metrics That Matter
  Feb 18, 2016 by Janet Driscoll Miller

  We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.

• Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry
  Feb 18, 2016 by Greg Sterling

  January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month; Bing and Ask gained a tiny fraction of a point each. For the major search engines, total query volume was up slightly across the board, but volumes were essentially flat. These desktop data […]

• Everything Should Not Be A Blog Post: Start Using Silos
  Feb 18, 2016 by Patrick Stox

  Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.

• You’re Invited To SocialPro, The Premier Social Media Conference Of 2016
  Feb 18, 2016 by Search Engine Land

  Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even for experienced marketers. Whether you are struggling with what channels to focus on this year or how to optimize content creation and paid media, 2016 is a critical year for social marketers. Marketing […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Meet the MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing
• Facebook Strengthens Video Metrics Interface & Adds New Data Points
• Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses
• Quick Wins To Beat The SEO Waiting Game
• 5 Link-Building Techniques You’ve Been Neglecting
• A Primer On Automating AdWords With Structured Data
• Understand Your Customer For Free
• 7 Billion People, One Story: The Power of Content Curation
• MarTech Today: Digital Wallets, Zaius’ Automated Segments & Insert’s Codeless App Platform
• MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
• Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
• Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
• Call Tracking And Analytics 101
• US E-Commerce Sales Jump 14.7% YoY In Holiday Quarter

Search News From Around The Web:

Industry

• Court Orders Uber To Control Its Google Search Results, Eric Goldman

Local & Maps

• Google Maps P Pin? What Is The P Icon?, Search Engine Roundtable

Link Building

• How to Analyze Your Links in Google Search Console, Globe Runner
• Using SEM Rush to determine link quality, Cornwall SEO

SEO

• We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO – Here’s What We Learned, ahrefs.com
• An In-Depth Look Into Google’s RankBrain Algorithm, SEMrush Blog
• Google Opens AMP Specific Forum For Webmasters, Search Engine Roundtable
• Google RankBrain as a Ranking Factor – The Future of SEO, Stone Temple
• Moz Reports 15% Drop In Review Snippets In Google Search Results Yesterday, Search Engine Roundtable
• The Accelerated Mobile Pages (AMP) Adventure, Builtvisible
• Using SEO Research to Discover Why Organic Rankings Dropped, thesempost.com

SEM / Paid Search

• 5 Things Ruining Your Shopping Feed, PPC Hero
• Bing Ads Match Types Drive Unexpected Traffic, Merkle RKG
• Is Phrase Match Dead?, Certified Knowledge
• Ultimate List of Essential Resources for PPC Managers, semrush.com
• Yahoo Testing Their Own Larger Product Listing Ads, thesempost.com

Search Marketing

• Yet Another Update: Yandex News Q1 2016, Russian Search Marketing